Behavioural advertising

A type of advertising that uses your personal data and online activities over time to target ads based on:

  • assumed interests
  • demographics:
    • age
    • occupation
    • where you live


Eating environment

Influences on eating and drinking. These can include:

  • distractions
  • where you eat
  • who you eat with
  • what you are doing while you are eating

Eating environments can affect:

  • what you eat and drink
    • the amount you eat and drink
    • how much you enjoy eating
Eating pattern

What you eat and drink on a regular basis. Rather than individual foods or drinks, it is your eating pattern that impacts your overall health.


Food environment

The factors that affect your food choices, including:

  • whether you are able to access food
  • the types and quality of foods available
  • the health information you need to make informed decisions
Food skills

This includes skills such as:

  • knowledge needed to:
    • adjust recipes
    • grow food, hunt or fish
    • store and prepare food safely
    • understand nutrition information, such as food and menu labels
  • using senses needed to:
    • determine the ripeness of plants and berries
    • assess the texture, appearance, taste and smell of foods
  • planning skills needed to:
    • make good use of leftovers
    • organize and prepare healthy meals
    • make a grocery list and stay within budget
  • technical skills needed to make meals, such as:
    • cooking
    • chopping/mixing
    • following recipes
Food waste

Food that is produced but not eaten. When food is thrown out as garbage, it ends up in landfills and can produce the greenhouse gas methane. Food that is not eaten also means that the land, soil and water needed to produce the food were wasted.


Healthy fats

Unsaturated fats that are good for your health. Examples of unsaturated fats include oils like:

  • olive
  • canola
  • peanut
  • sesame
  • soybean
  • flaxseed
  • safflower
  • sunflower
Highly processed foods

Processed or prepared foods and drinks that add excess sodium, sugars or saturated fat to the diets of Canadians.

Highly processed foods can include:

  • sugary drinks
  • deep-fried foods
  • cookies and cake
  • processed meats
  • chocolate and candies
  • sweetened breakfast cereals
  • ready-to-heat packaged meals and dishes